Drifting originated in Yamaguchi, Japan in the 1980s, and its requirement for skilled techniques and strong visual impact has attracted the youngest group worldwide. In 2017, the FIA established unified rules for drifting, and at the 5th FIA Motorsport Conference held in Geneva, the world's first FIA Intercontinental Drift Cup was born. Drifting became the fourth major professional car race in the world after Formula 1, the World Endurance Championship, and the World Rally Championship.
As the first Chinese tire brand to participate in international events, TRI-ACE tires began sponsoring drifting competitions in full force in 2012 and achieved excellent results, making it the earliest brand in China to sponsor drifting events.
TRI-ACE tires' senior technical experts communicate extensively with race car drivers to understand the strengths and weaknesses of their own tires. Racing drifting places strict demands on the grip and wear resistance of tires, among other comprehensive performance characteristics. It is known as a "mobile laboratory" and is the best place to test tire performance and accumulate technical experience.
Drifting attracts the attention of young people worldwide and has a loyal fan base. With the continuous promotion of automotive sports events around the world, this group of fans is growing stronger. SIRIUS tires, with their continuous spirit of exploration and craftsmanship, have become a powerful driving force in international top-level automotive events, and have extended the experience and technology accumulated in competitive events into the civilian passenger tire field to develop higher-performance tire products to serve a wide range of consumers.